Featured Commercial: Gravity – Pelephone

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For agency Adler, Chomsky & Warshavsky and Israeli telecom company Pelephone, Gravity spun this charming yarn of a groom running late to his wedding.

Kissed with Dr. Seussian details and full of sunlight, the spot ranks high on the Happy Index without feeling saccharine. Deflating cars, magical catapults and life-sustaining bubble gum are all handled with a good-natured wink, helped along considerably by Gravity’s superb job on the CG and compositing.

Credits

Adler, Chomsky & Warshavsky

Director: Eli Sverdlof
Production Company: Mula

Vfx Supervisor\ Creative Director: Ilan Bouni
Head of production Department: Shirly Gad
Post Producer: Mor Shahar, Gitit Beeri
Offline Editors: Dedan Uziel, Maor Keshet

Head of Art Department: Israel Breslev
Art Staff: Talia (Tete) Fewks, Inbal Katz, Vadim Sverdlov, Guy Dahan
Head of 3D Department: Yoav Savaryego
3D Producer: Adi Anavi
3D Staff: Avi Ben Avraham, Ran Sieradzki, Zarif Karsanov, Mark Sardtse, Yoav Shtibelman, Ec Dekel
Head of Compositing Department: Ronen Sharabani
Compositing Producer: Sarai Shavit
Compositing Staff: Evgene Romanovsky, Boaz Tamir, Itay Schiff, Asaf Yeger, Itay Niv, Itamar Keren, Roy Shalev, Alex Douich, Yonatan Gur-Zeev, Ori Morag, Ron Rochman
Head of Technicians: Ronen Tapiro
Technicians: Aviv Moshe, Shay Raz, Arik Nikiforov

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